What’s in a good domain name?
Fifteen years ago we started working on the web site petiteshoes.com. We worked updating the web site and also ran a Google Adwords campaign and did the search engine optimization work that was necessary to get the site in the top three listings on Google.
Fast forward to 2016, the web site, without spending a dime on marketing, is still in the top five on Google for the keyword search “petite shoes”. The answer is in the name–petiteshoes.com.