“Microsites” add focus to keyword selection

If your web site has a lot of competition in search engines, consider creating a small web site, or a Microsite, for just a part of your business, or if you have one, a sideline of your main business.
We did this for LADD Security in 2008 and now the Microsite has become the main site with over 20 top five rankings in Google. Using online ads and email marketing, the web site traffic increased 25% in 2015 over the previous year.